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Campaign for Tap Water

Fiji is such a well known water brand that it was shocking to me to learn that Cleveland tap water was actually better quality than Fiji water. I would have never known that bottled water is less regulated than tap. I actually thought it was better regulated and the best quality because it is in a bottle with a label. Personally, I prefer tap water however, my family does not. After showing them the video, they were very surprised about what they learned and are gradually moving towards tap water. Although I know it's going to take them some time, I am glad to see they are putting effort into it. 

 If I were to develop a nationwide campaign to get people to drink tap water instead of bottled water, my slogan would be "Be Smart, Choose Tap." This slogan will make people think twice about their water consumption and hopefully choose tap water.My campaign will focus on  persuading consumers to reject their bottle-buying habit because it helps the the environment and at the same time acts as a consumer champion by bringing about even higher quality tap water.

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